PORTFOLIO
PORTFOLIO
Campaign Strategy & Brand Marketing
Delanie Smith
Hi, I'm Delanie.
There's nothing I love more than a story that stops you in your tracks, makes you lean in, and leaves you needing to hear more. So naturally, I made that my career.
My work lives at the intersection of brand strategy and creative storytelling - where a brief becomes a campaign and a business objective becomes something people want to talk about.
I specialize in integrated campaign strategy, finding the red thread that connects a brand's narrative and promotional goals across every touchpoint, from digital experiences to ordering in the drive-thru.
Currently serving as Brand Manager at Slim Chickens, a fast-growing QSR brand with 250+ domestic locations and a growing international presence. There, I work across brand strategy, creative development, and cross-functional execution to bring campaigns to life at scale.